"This will most likely be the one time viewers will have the chance to see this on
                television," said VH1 programming executive vice president Fred Graver.

                Other VH1 celebrity events — such as the VH1/Vogue Fashion Awards on Oct. 23 —
                often air several times a year in prime time.

                Not so with Saturday's live, five-hour benefit show, which has a line-up including
                Paul McCartney, Mick Jagger, Eric Clapton, The Who and Billy Joel.

                "We thought that playing it once would keep it unique and make it more powerful," said
                Graver, who is executive producer of the event for the cable channel. "Our expectation for
                the concert is to create a moment where we celebrate this city's strength and resistance."

                Proceeds from the five-hour, commercial-free, live show - airing from 7 p.m. to midnight - will be
                funneled through the Robin Hood Foundation to benefit the families of the WTC disaster.
 
                Cablevision, Miramax Films and AOL have teamed with VH1 to produce the event.

                Graver said that dozens of artists contacted VH1 in the weeks after the tragic attack,
                eager to perform collectively to raise money for victims.

                "But once McCartney signed on, the floodgates opened," he said.

                Meanwhile, artists performing on the VH1 Fashion Awards will likely collaborate on an
                opening segment honoring New Yorkers' resolve.